Logo and brand assets

The mark is an inked thumb — the stain left after voting. Use these files on notices, circulars and anything you send to members about an election. SVG for anything printed or resized; PNG where SVG is not accepted.

Logo

Full logo

Mark and name together. The default for letterheads and notices.

SVG PNG

Reversed

For dark backgrounds. Do not place the standard logo on a dark colour.

SVG PNG

Mark alone

Where the name already appears nearby, or where space is tight.

SVG PNG SVG, reversed

Icons

The icon is a simplified mark: two ridges instead of three, on a solid tile. At sixteen pixels the full mark's ridges close up into a blob, so the icon is drawn separately rather than scaled down.

App and site icon

Browser tab, bookmarks, home screen.

SVG ICO 512 192 180

Colour

Using it well

• Leave room. Keep clear space around the logo of at least the height of the mark. Crowded against other logos it stops reading as a thumbprint.
• Do not recolour it. The violet is the point — it is the colour of election ink. Use the reversed version on dark backgrounds rather than tinting.
• Do not stretch or rotate it. Scale proportionally.
• Do not add effects. No shadows, outlines, gradients or bevels.
• Smallest size: 20 px for the mark, 120 px wide for the full logo. Below that use the icon.